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AVERY LIN / FICTIONAL DESIGN PORTFOLIO
I’m Avery, a product and experience designer. I turn small moments of friction into experiences that feel clear, thoughtful and worth returning to.

01 / SELECTED WORK
From campus services to daily rituals and cultural spaces. Open a case to explore the process, decisions and details for yourself.

01 / SERVICE DESIGN · 2026
From “Which department?” to “What do I need to do?” A clearer, task-based campus service hub.
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02 / PRODUCT EXPERIENCE · 2026
Weekly rhythms and small actions make returning after a break part of the progress.
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03 / CULTURAL EXPERIENCE · 2025
A ticket, a texture, a familiar phrase. Turning the memory of a place into an experience to explore.
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02 / MEASURING CLARITY
A fictional Northstar concept test explores completion, understanding and returning. These figures exist only to demonstrate the experience.
89%
Task completion
Fictional demo figures
36%
Fewer steps
Fictional demo figures
24
Simulated participants
Fictional demo figures
03 / HOW I THINK

I take complex systems apart to find the moment that makes someone hesitate. Design lives in language, feedback and choices as much as on a screen.
This fictional portfolio explores how a next step can become clearer, a restart easier, and a story more personal.
01
Put the problem in context. Listen for the need behind the words.
02
Shape the structure and priorities so the important choices become clear.
03
Make ideas tangible. Build a prototype people can explore and discuss.
04
Refine the details through feedback and make every response clearer.
04 / THE JOURNEY
The organizations and experience below are fictional, demonstrating career stories and detail pages.
Made abstract needs tangible enough to discuss together.
Explored public-service concepts through journey mapping and interaction prototypes.
Jun 2025 — Mar 2026Lanwan · Fictional city
Found stories worth noticing in everyday details.
Explored how information, objects and stories connect in everyday cultural spaces.
Jun 2024 — Sep 2024Mist Isle · Fictional city
05 / ALWAYS LEARNING
Explored the relationship between digital products, service systems and people.
Sep 2024 — Jun 2026
Connected visual foundations, cultural observation and information design.
Sep 2020 — Jun 2024
06 / A CONNECTED TOOLKIT
07 / VISUAL NOTES
Fragments of interfaces, objects and spaces. Click an image to explore it up close. Includes AI-generated imagery and original demo interfaces.




Fictional campus interface · Playable video
Clarity makes what matters visible.
Avery Lin / Fictional design notes