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Northwind Digital
UX intern on a transport agency's concession application. I find where applicants give up, test the fix with the help desk, and write the words on every screen of the new flow.
Drop-off down 22%
The client was a transport agency whose concession form lost a third of its applicants at one step. The form was fine.
The step asked for a document most students had never been given.
Most of my days went into the unshowy part: sitting with the help desk, collecting the twelve questions people actually phoned about, and rewriting that step around them.